DBR Staff Writer Published 06 January 2011
This marks a continuation of its multi pronged growth strategy of increasing revenue both internally and externally through acquisitions of bottling plants and their spring water rights.
The company noted that the focal point of the recent additions will be the pursuit of new major accounts in the Brooklyn and Manhattan area of New York State.
Boreal has recently signed agreement with a national airport retailer to whom it will be providing all the client's promotional needs with a turnkey solution for the retailer's house brand label, which further expands BRWC's national distribution reach.
Boreal's range of private label water portfolio include Tri-State area brands like NY2O, Fred Water, Athlade Water, Stewart Water, Big Chill Water for CVS Pharmacies, Crystal Lake Water for Rite Aid Pharmacies and NYCH20, and its trademarked Leisure Time Spring Water.